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Is the UFC still top dog?

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Branding and brand loyalty is important, the UFC has it in spades. You do not have to be perfect in life or in business, sometimes all you have to be is the first to do it which of course is easier said than done.

They had that head start to perfect their brand while the other organization and to had, some still are to this day, figuring out their brand.

Cage Warriors continues to put on banger after banger, when ten years ago Americas didn’t think the UK MMA scene knew what a single leg takedown was. Fighters don’t just sign a UFC contract and immediately become good fighters because of that sweet branding, they were good before they go there and its all thanks to the regional scene holding it down.

You have newer organizations like Caged Steel trying to fix the problems that have been plaguing the sport for years. The UFC adds a division here or there and has even considered getting rid of one until Henry Cejudo pieced TJ Dillashaw up.

https://twitter.com/VM_TV_/status/1422625173879001091?s=20

A fighter starts putting wins together in a “B organization” and fans immediately call for them to leave what can be financial stability for a 10k to show 10k to win purse and some “exposure” in the UFC. Granted, it can be that the UFC has this magic touch, the ultimate platform for some but then you have Sarah Alpar setting up Go Fund Me’s and Cheyenne Buys (in the co main event!) talking about how broke she is in her post fight interview.

Change the channel and you see AJ McKee receiving a check for 1 million dollars….then say its time for him to go to the UFC. Micheal Chandler teased a UFC run for years, I assume he finally made the move because the UFC offered him a deal that was finally comparable if not better than what Bellator offered. You have to go fight for Coca Cola now because some lad on Twitter thinks Pepsi is mid. And before you say, oh the “B leagues are full of bums” there are 724 active fighters, they have my respect but its bursting at the seems and there’s only so many spots in that game of musical chairs.

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(courtesy of @lefthookclub)

If you compare payouts from the UFC and Bellator, they look the same on paper. The UFC’s revenue is considerably higher than Bellator. Again, look at that branding, Bellator put on a stellar card and only reached 105k views while the UFC put on a lackluster card that was widely panned and it still did serious numbers.

https://twitter.com/VM_TV_/status/1422607505222426631?s=20

https://twitter.com/espnmma/status/1421713652546215936?s=20

There are a bunch of industries that are harmed by the E (exposure) word, its a smoke show when they could pay you some legit money. Here’s the 2020 earnings of the UFC’s parent company, Endeavour recently went public on the New York Stock Exchange and here is a document detailing their earnings in 2020 alone.

https://sec.report/Document/0001193125-21-131699/d156166ds1a.htm

Oh you only deserve minimum wage because you’re not the CEO. You know who wouldn’t be the CEO if all the workers just stopped and went elsewhere? The CEOs themselves. Trickle down economics is a scam, a popular parroting by many fans is “well if you just buy more PPVs than Dana will pay them more money.”

Jeff Bezos got to take a little trip to space, after becoming the richest man ever and I cannot wait to see all the zeroes he is going to add to their paychecks. Nike has seen massive growth during COVID, surely all that trickle down will solve the employees problem’s? The UFC signed a ten year sponsorship deal with Crypto.com (worth 175 million USD) and the fighters will wear the logo on their shorts (but they won’t be getting a pay rise). You see where I’m going with this.

They need a union, there is no two ways about it.

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Muay Thai Legends Liam Harrison And Seksan Set For Dream Match At ONE 168

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After much deliberation, striking veterans Liam Harrison and Seksan Or Kwanmuang have finally found a date for their highly anticipated clash. 

The pair will meet in a 140-pound catchweight Muay Thai contest when ONE Championship returns to the U.S. for ONE 168: Denver on Saturday, 7th September. 

The event inside Denver, Colorado’s Ball Arena is already stacking up to be one of the biggest cards of the year for the world’s largest martial arts organization, and the addition of this matchup will only increase the hype among martial arts fans. 

Harrison has been on the sidelines for some time now. He suffered a worrying knee injury when he challenged former ONE Bantamweight Muay Thai World Champion Nong-O Hama for the gold at ONE on Prime Video 1 in August 2022, and he had to overcome further complications before thinking about a return to action. 

The British striking legend will have a chance to shake off the cobwebs before colliding with Seksan, however, as he is scheduled to make his way back to ONE for a battle with Katsuki Kitano at ONE 167: Stamp vs. Zamboanga on 8th June.

“Hitman” will need all the preparation he can get for his match with Seksan. The former Rajadamnern Stadium and WBC Muay Thai World Champion has built a fearsome reputation in ONE Championship over the last 15 months, given that he amassed eight consecutive wins after his debut last January. 

Seksan appeared unstoppable in the promotion until he met Japanese star Yutaro Asashi at ONE Friday Fights 58 earlier this month.

After three thrilling rounds of Muay Thai, the Thai veteran fell to a unanimous decision loss, which means he’ll be charged up for a triumphant return to form against Harrison. 

And with “Hitman” keen to find his way back to the top in ONE, their clash in Denver on 7th September is all but guaranteed to be a barnburner.

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SEAN O’MALLEY GETS THE ALL CLEAR TO BOX BY UFC

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The whirlwind surrounding Ryan Garcia’s victory over Devin Haney last weekend is just beginning to settle down but it seems the controversial boxer is intent on staying in the headlines as he eyes UFC champion, Sean O’Malley.

The bizarre lead up to the fight with Haney was plagued with erratic behaviour on Garcia’s part, rumours of a mental breakdown, signs of alcohol and drug issues, and  generally controversial behaviour. Garcia missed weight by 3.2lbs, and appeared to chug a beer on the scales during the weigh ins. 

Entering the fight as an underdog, Garcia surprised everybody by dropping Haney three times and emerging victorious by majority decision. After the fight, Garcia insisted he  drank and smoked every day in the build up to the fight and still picked up the win. This  shocking turn of events has now opened up a variety of possible lucrative match ups for Garcia going forward, and it seems one MMA superstar wants a piece of that action. 

The UFC hasn’t sanctioned a boxing crossover bout since Conor McGregor faced Floyd Mayweather back in 2017. ‘Suga’ Sean O’Malley has long campaigned for the  opportunity to test his striking skills against Garcia, and this week on his podcast The Timbo Sugar Show, he insisted that the UFC have already given him the green light to  seek out some opportunities in the boxing ring: 

A boxing fight’s possible for sure. I’m not there yet. I’ve still got to become bigger. Two  more f*cking sick performances, then we’re talking about being able to do it. 

O’Malley continued: “They told me ‘You can do a boxing fight, 100 percent, if it makes us enough money’. The option is there, it just has to be able to make enough money. But Ryan being a f*cking freak like that, you need two A-sides to make a f*cking Floyd v Conor fight”. 

Ryan Garcia tweeted an image of himself and O’Malley this week with the caption: “RAINBOW CACA BRAIN. WANTS TO BOX. BE PREPARED TO BLEED RAINBOW” 

Sean O’Malley became the UFC’s bantamweight champion when he knocked out Aljamain Sterling at UFC 292 last August. He then defended the belt and avenged the only loss on  his record when he dominated Marlon Vera over five rounds at UFC 299 in March.

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ALEX PEREIRA REJECTS FIGHT WITH MAGOMED ANKALAEV

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The next step in the fascinating UFC journey of Alex Pereira remains to be seen. ‘Poatan’ pulled off a sensational knockout finish over Jamahal Hill in the first round of their main  event bout at UFC 300 to defend his light heavyweight belt. 

Credit: MMA Fighting

In his post-fight interview, the Brazilian called for the opportunity to compete at  heavyweight at UFC 301 which takes place in Rio De Janeiro in just a couple of weeks. UFC president Dana White seemed unenthusiastic about that idea, however, and it  seems now that the dust has settled after 300, Pereira is a little more willing to take his  time before signing up for his next fight. 

In an interview with MMA Fighting’s Trocacao Franca podcast, Pereira was asked if he’d  rather defend his 205lb title again or test the waters in the heavyweight division. He responded: 

“It’s hard to answer that. I haven’t thought too much about it yet. If it’s a longer period of  time, I’d obviously rather defend my belt. If it takes too long and I fight at heavyweight  and there are injuries, when am I going to defend my belt? I don’t want to hold up the  division. 

I was imagining the best-case scenario when I called for a heavyweight fight at UFC 301,  but I have two broken toes. Both feet are f*cked. It’s complicated. I don’t want to hold up  the light heavyweight division. A cool scenario would have been fighting at heavyweight at 301 and then giving the opportunity to someone to fight for the light heavyweight belt  next. I think that would have been cool”. 

205lb contender Magomed Ankalaev has called for a fight with Pereira on the UFC’s  October pay-per-view card in Abu Dhabi, but ‘Poatan’ brushed that idea off instantly, saying: 

I don’t want to fight at the end of the year. I want to fight sooner, so maybe that shows  he won’t be ready. I don’t know why he said that. This guy is complicated”. 

If Pereira manages to get another win under his belt and is ready to go again before the  end of the year, he said he would much rather compete on the Madison Square Garden  event in November, which is closer to his current home in Danbury. 

“It makes total sense” he said. “Wait one more month and I’m fighting at home? It’s so much better”.

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