Branding and brand loyalty is important, the UFC has it in spades. You do not have to be perfect in life or in business, sometimes all you have to be is the first to do it which of course is easier said than done.
They had that head start to perfect their brand while the other organization and to had, some still are to this day, figuring out their brand.
Cage Warriors continues to put on banger after banger, when ten years ago Americas didn’t think the UK MMA scene knew what a single leg takedown was. Fighters don’t just sign a UFC contract and immediately become good fighters because of that sweet branding, they were good before they go there and its all thanks to the regional scene holding it down.
You have newer organizations like Caged Steel trying to fix the problems that have been plaguing the sport for years. The UFC adds a division here or there and has even considered getting rid of one until Henry Cejudo pieced TJ Dillashaw up.
A fighter starts putting wins together in a “B organization” and fans immediately call for them to leave what can be financial stability for a 10k to show 10k to win purse and some “exposure” in the UFC. Granted, it can be that the UFC has this magic touch, the ultimate platform for some but then you have Sarah Alpar setting up Go Fund Me’s and Cheyenne Buys (in the co main event!) talking about how broke she is in her post fight interview.
Change the channel and you see AJ McKee receiving a check for 1 million dollars….then say its time for him to go to the UFC. Micheal Chandler teased a UFC run for years, I assume he finally made the move because the UFC offered him a deal that was finally comparable if not better than what Bellator offered. You have to go fight for Coca Cola now because some lad on Twitter thinks Pepsi is mid. And before you say, oh the “B leagues are full of bums” there are 724 active fighters, they have my respect but its bursting at the seems and there’s only so many spots in that game of musical chairs.
If you compare payouts from the UFC and Bellator, they look the same on paper. The UFC’s revenue is considerably higher than Bellator. Again, look at that branding, Bellator put on a stellar card and only reached 105k views while the UFC put on a lackluster card that was widely panned and it still did serious numbers.
There are a bunch of industries that are harmed by the E (exposure) word, its a smoke show when they could pay you some legit money. Here’s the 2020 earnings of the UFC’s parent company, Endeavour recently went public on the New York Stock Exchange and here is a document detailing their earnings in 2020 alone.
Oh you only deserve minimum wage because you’re not the CEO. You know who wouldn’t be the CEO if all the workers just stopped and went elsewhere? The CEOs themselves. Trickle down economics is a scam, a popular parroting by many fans is “well if you just buy more PPVs than Dana will pay them more money.”
Jeff Bezos got to take a little trip to space, after becoming the richest man ever and I cannot wait to see all the zeroes he is going to add to their paychecks. Nike has seen massive growth during COVID, surely all that trickle down will solve the employees problem’s? The UFC signed a ten year sponsorship deal with Crypto.com (worth 175 million USD) and the fighters will wear the logo on their shorts (but they won’t be getting a pay rise). You see where I’m going with this.
They need a union, there is no two ways about it.
COPA COMBATE: Brackets Announced For One-Night Tournament, $100,000 on the line
Combate Global today announced the official brackets and first, or quarterfinal stage, matchups for its coveted “COPA COMBATE” one-night, eight-man, $100,000 grand prize bantamweight (135 pounds) tournament on Sunday, Dec. 12, live on Paramount+ from Miami, Fla.
Paramount+ live coverage of “COPA COMBATE” will begin with a pre-show at 9:30 p.m. ET/8:30 p.m. CT, and will continue with the live fight action, beginning at 10:00 p.m. ET/9:00 p.m. CT.
In one bracket, Carlos Briseño (13-2) of Mexico will face off with Cristian “El Scorpio” Barraza (7-3) of Chile, and Frans “The Zulu Irishman” Mlambo (10-5) of Ireland will battle Jose “The Mercenary” Zarauz (22-8-1) of Peru.
In the opposite bracket, Leo Muniz (6-1) of the U.S. will square off with Pierre “The French Hawaiian” Daguzan (6-5) of France, and Kevin Cordero (12-2) of Spain will collide with Luciano “El Aguila” Ramos (8-6) of Argentina.
The winners of the two quarterfinal bouts in each bracket will square off with each other in the semifinal stage of the tournament, and the two semifinal stage fight winners will face each other in the championship stage of action.
Carlos Briseño vs. Cristian Barraza
The 31-year-old Briseño of Mexico City holds a black belt in Tae Kwon Do, and is a member of the Bonebreakers fight camp. He enters La Jaula, the Combate Global competition cage, on a two-fight win streak after earning a unanimous decision over Adam Martinez in what was Briseño’s Combate Global debut on October 1.
The 28-year-old Barraza of Santiago is a Brazilian Jiu-Jitsu brown belt who has notched all 7 of his professional career wins by way of submission. He is coming off of a first round (2:01) armbar submission of Mexico’s Diego Silva on October 22.
Frans Mlambo vs. Jose Zarauz
Mlambo, a 30-year-old protégé of famed trainer John Kavanagh and former International Mixed Martial Arts Federation (IMMAF) world championships gold medalist, will become the first fighter in history to represent Ireland in the “COPA COMBATE” tournament. To date, Mlambo has produced 8 of his 10 career wins via (T)KO or submission, and will enter “COPA COMBATE” on a two-fight win streak.
Fighting out of Lima, the 28-year-old Zarauz holds the most professional experience of any of the “COPA COMBATE” tournament entrants, and will enter La Jaula for the second time in 2021 after securing a unanimous decision win over Fernando Noriega in a regional event in Peru on July 17.
Leo Muniz vs. Pierre Daguzan
The 31-year-old Muniz is a resident of Tobyhanna, Pa. and a native of The Bronx, N.Y. He put together back-to-back victories over Team Alpha Male member Hector “El Matador” Fajardo on May 29 and August 13, respectively, to secure an entry to “COPA COMBATE.”
At 35 years of age, Daguzan, a native of Versailles, Yvelines and resident of Honolulu, Hawaii, is the eldest competitor in the tournament field. He holds a purple belt in Brazilian Jiu-Jitsu, and is coming off a unanimous decision win over Carlos Puente, Jr. in Combate Global action on July 16.
Kevin Cordero vs. Luciano Ramos
The 22-year-old Cordero of Las Palmas, Gran Canaria, is the number one pound-for-pound rising star out of Spain, and the youngest of the eight tournament entrants. He has claimed 9 of his 12 professional wins via (T)KO or submission, including his last start and Combate Global debut on September 3, when he produced a first round (4:59) submission (triangle choke) of veteran battler Ricky Bandejas.
Ramos is a 25-year-old finisher who hails from Concordia, and who relocated to Stockton, Calif. last year in order to train with the team founded by famed MMA siblings Nick and Nate Diaz. Since making the leap to the Diaz camp, Ramos, who has achieved six of eight career wins by way of (T)KO or submission, has been victorious in both of his MMA bouts in 2021, most recently defeating Keilen Fantroy via first round (1:54) submission (triangle choke) on July 31.
In two previously announced women’s bouts that will be featured on the “COPA COMBATE” card in addition to the tournament, Criszaida Adames (5-1) will throw down with Caroline “Taz” Gallardo (5-4) at strawweight (115 pounds), while Lucero “La Loba” Acosta (2-2) will square off with Rosselyn Chavira (1-0) at flyweight (125 pounds).
The tournament will also be supported with two “reserve” bouts. Should any of the tournament’s quarterfinal stage winners be unable to continue his bid in the semifinal stage due to injury, the winner of one of the tournament reserve bouts will replace the injured winner in the tournament’s semifinal stage.
In one tournament reserve bout, Felipe “Pipe” Vargas (7-2) of San Jose, Calif. via Bogota, Colombia will take on unbeaten Diego “El Niño” Gomez Manzur (4-0) of Santiago, Chile and, in the second tournament reserve contest, Ricky Bandejas (14-6) of Brick, N.J. via Coconut Creek, Fla. will face Alan “Beche” Cantu (9-7) of Monterrey, N.L., Mexico.
Jose “Froggy” Estrada headlines Combate Global Dec. 3 show against Martin Bravo
Combate Global today announced a six-fight Mixed Martial Arts (MMA) event, live on Paramount+ on Friday, Dec. 3 from Miami, Fla. In the featherweight (145 pounds) main event, hard-hitting American star Jose “Froggy” Estrada (7-2) will square off with The Ultimate Fighter: Latin America 3 reality television series winner, Martin “El Toro” Bravo (12-3).
The 30-year-old Estrada of Oxnard, Calif. secured his career-best victory to date on July 2, defeating seasoned Nicaraguan star Leonardo “Chimmy” Morales by way of majority decision.
The result marked Estrada’s only victory to date that has gone to the judges’ scorecards. All six of his other wins have come via (T)KO or submission within two rounds of action.
Hailing from Rosarito, B.C., Mexico and fighting out of Newton, N.J. the 28-year-old Bravo made his Combate Global debut in 2021, scoring a first round (1:09) TKO (punches) on veteran Andrew “The Beast” Whitney on September 17.
In a featured strawweight (115 pounds) contest, Stephanie “Macaquinha” Frausto (8-8) of Dublin, Calif. will face Camila Rivarola (3-3-1) of Montevideo, Uruguay via Stockholm, Sweden.
The other featured main card bout will pit Tommy “The Spaniard” Aaron (9-5) of Los Angeles, Calif. against Ivan “Choko” Castillo (21-13) of Ensenada, B.C., Mexico at welterweight (170 pounds).
In preliminary card action, Jonathan Sepulveda (9-3) of Isabela, Puerto Rico will throw down with Adrian Garcia (6-1) of Miami, Fla. at a catchweight of 130 pounds.
“Slick” Rick Zelada (1-0) of Los Angeles will meet Gustavo “Volcan” Navarrete (0-1) of Chandler, Ariz. at bantamweight (135 pounds).
Elizabeth Avila (0-2) of Mexico City, Mexico will look for her first professional victory in an atomweight (105 pounds) fight against Tamika Jones (0-0) of Las Vegas, Nev.
Paramount+ live coverage will begin with a Combate Global pre-show at 10:30 p.m. ET/9:30 p.m. CT, and will continue with the live fight action, beginning at 11:00 p.m. ET/10:00 p.m. CT.
Sergio Pettis looking to follow in his brother Anthony’s footsteps and earn two belts
Sergio Pettis won the Bellator Bantamweight World Championship belt opposite Juan Archuleta back in May. He will defend his belt for the first time against Kyoji Horiguchi at Bellator 272 on December 3rd.
The younger Pettis has big plans and wants to match his brother’s legacy. Anthony Pettis captured WEC and UFC in his long and storied career, but Sergio feels there is space on the mantel place for a belt from an Asian promotion (he spoke to MMA Fighting about the defense and his dreams).
“I think it would be a great opportunity for me to cross-promote,” Sergio Pettis said of an overseas move. “Anthony has a WEC belt and a UFC belt, and it would be awesome to have a Bellator belt and Rizin belt as well, to have all the belts in all the organizations – it would feel like a completion.”
Horiguchi has done some cross promotion with Bellator and actually took the belt from Darrion Caldwell before vacating and going back to Rizin. In Sergio’s eyes he holds the true belt because The Gooch injured his knee and could not defend the Bellator belt and by the time he healed up he was back in Rizin again. This is a welcome fight for Pettis who feels this fight will be the capturing of the true belt.
“I feel like the title in general is on the line. I think this is a fight where it’s really going to show who has the real championship in my division.”
The Rizin belt isn’t on the line, but Pettis does not rule some cross promotion at Flyweight or Bantamweight.
“It would be an honor to go overseas and get that opportunity,” he said. “But as of right now, my main focus is next week. I’m not looking ahead of Horiguchi at all. This is one of my toughest fights.”
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