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ONE Championship and ELEVEN Sports Announce Multi-Year Partnership For Italian Viewers

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ONE Championship™ (ONE) today announced a multi-year partnership with ELEVEN Sports, making them the exclusive distributor of ONE Championship live events and programming in Italy. 

The partnership commenced with ONE 156: Eersel vs. Sadikovic on 22 April and will continue with the remainder of the events in 2022 and beyond, including the upcoming ONE 157: Petchmorakot vs. Vienot event on 20 May.

Carlo Di Blasi, President of ONE Championship Italy, stated: “ONE Championship is thrilled to partner with ELEVEN Sports as we look to bring our live events closer to fans in Italy. Europe continues to be a significant market for ONE, and with the recent growth of global media rights as more people consume both linear and OTT video content around the world, this landmark partnership is even more significant. With the help of ELEVEN Sports, our organization will be able to reach a wider audience in the region. ONE Championship offers a unique martial arts experience fans can’t find anywhere else, and we are excited to showcase the absolute the world’s greatest martial artists on a new platform.”

Giovanni Zurleni, Managing Director at ELEVEN Sports Italia, stated: “ONE Championship is a fantastic organization that brings the best of Muay Thai, mixed martial arts, kickboxing, submission grappling, and other martial arts disciplines together under one umbrella. We are excited to be delivering live coverage of all the action in ONE Championship to combat sports fans throughout Italy and to be bringing them closer to the organization’s biggest stars with our slate of behind-the-scenes content.”

Headquartered in the United Kingdom, ELEVEN Sports is one of the largest sports and entertainment networks in the world, featuring premium sporting events such as Formula One, English Premier League, NBA G-League, and more. The multinational media company delivers thousands of hours of live sports and entertainment to a vast network of linear television channels, as well as a global SVOD/OTT platform.

ONE Championship is the world’s largest martial arts organization and a top five global sports media property, according to a report by Nielsen. It has a cumulative reach of over 400 million fans across more than 150 countries.

Many of ONE Championship’s biggest events feature Italian martial artists prominently, including Giorgio “The Doctor” Petrosyan, Joseph “The Hurricane” Lasiri, and Iuri Lapicus, among others.

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SEAN O’MALLEY GETS THE ALL CLEAR TO BOX BY UFC

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The whirlwind surrounding Ryan Garcia’s victory over Devin Haney last weekend is just beginning to settle down but it seems the controversial boxer is intent on staying in the headlines as he eyes UFC champion, Sean O’Malley.

The bizarre lead up to the fight with Haney was plagued with erratic behaviour on Garcia’s part, rumours of a mental breakdown, signs of alcohol and drug issues, and  generally controversial behaviour. Garcia missed weight by 3.2lbs, and appeared to chug a beer on the scales during the weigh ins. 

Entering the fight as an underdog, Garcia surprised everybody by dropping Haney three times and emerging victorious by majority decision. After the fight, Garcia insisted he  drank and smoked every day in the build up to the fight and still picked up the win. This  shocking turn of events has now opened up a variety of possible lucrative match ups for Garcia going forward, and it seems one MMA superstar wants a piece of that action. 

The UFC hasn’t sanctioned a boxing crossover bout since Conor McGregor faced Floyd Mayweather back in 2017. ‘Suga’ Sean O’Malley has long campaigned for the  opportunity to test his striking skills against Garcia, and this week on his podcast The Timbo Sugar Show, he insisted that the UFC have already given him the green light to  seek out some opportunities in the boxing ring: 

A boxing fight’s possible for sure. I’m not there yet. I’ve still got to become bigger. Two  more f*cking sick performances, then we’re talking about being able to do it. 

O’Malley continued: “They told me ‘You can do a boxing fight, 100 percent, if it makes us enough money’. The option is there, it just has to be able to make enough money. But Ryan being a f*cking freak like that, you need two A-sides to make a f*cking Floyd v Conor fight”. 

Ryan Garcia tweeted an image of himself and O’Malley this week with the caption: “RAINBOW CACA BRAIN. WANTS TO BOX. BE PREPARED TO BLEED RAINBOW” 

Sean O’Malley became the UFC’s bantamweight champion when he knocked out Aljamain Sterling at UFC 292 last August. He then defended the belt and avenged the only loss on  his record when he dominated Marlon Vera over five rounds at UFC 299 in March.

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ALEX PEREIRA REJECTS FIGHT WITH MAGOMED ANKALAEV

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The next step in the fascinating UFC journey of Alex Pereira remains to be seen. ‘Poatan’ pulled off a sensational knockout finish over Jamahal Hill in the first round of their main  event bout at UFC 300 to defend his light heavyweight belt. 

Credit: MMA Fighting

In his post-fight interview, the Brazilian called for the opportunity to compete at  heavyweight at UFC 301 which takes place in Rio De Janeiro in just a couple of weeks. UFC president Dana White seemed unenthusiastic about that idea, however, and it  seems now that the dust has settled after 300, Pereira is a little more willing to take his  time before signing up for his next fight. 

In an interview with MMA Fighting’s Trocacao Franca podcast, Pereira was asked if he’d  rather defend his 205lb title again or test the waters in the heavyweight division. He responded: 

“It’s hard to answer that. I haven’t thought too much about it yet. If it’s a longer period of  time, I’d obviously rather defend my belt. If it takes too long and I fight at heavyweight  and there are injuries, when am I going to defend my belt? I don’t want to hold up the  division. 

I was imagining the best-case scenario when I called for a heavyweight fight at UFC 301,  but I have two broken toes. Both feet are f*cked. It’s complicated. I don’t want to hold up  the light heavyweight division. A cool scenario would have been fighting at heavyweight at 301 and then giving the opportunity to someone to fight for the light heavyweight belt  next. I think that would have been cool”. 

205lb contender Magomed Ankalaev has called for a fight with Pereira on the UFC’s  October pay-per-view card in Abu Dhabi, but ‘Poatan’ brushed that idea off instantly, saying: 

I don’t want to fight at the end of the year. I want to fight sooner, so maybe that shows  he won’t be ready. I don’t know why he said that. This guy is complicated”. 

If Pereira manages to get another win under his belt and is ready to go again before the  end of the year, he said he would much rather compete on the Madison Square Garden  event in November, which is closer to his current home in Danbury. 

“It makes total sense” he said. “Wait one more month and I’m fighting at home? It’s so much better”.

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“This Is A Stage I Have To Challenge On” – Masaaki Noiri Signs With ONE Championship

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ONE Championship’s striking roster has continued to flourish in 2024, and it got even stronger this week with the announcement of another elite kickboxer putting pen to paper in the world’s largest martial arts organization. Japanese megastar Masaaki Noiri has officially inked a deal with ONE, and he’s set to add further depth to the stand-up ranks. 

Noiri is a former two-division K-1 World Champion and Grand Prix Champion, and he’s also a former WBC Japanese Muay Thai Champion.

Fighting in ONE will allow him to switch between the two sports whenever he wants, and this is an exciting prospect for the 30-year-old.

“As ONE officially announced, I have signed a contract with ONE Championship, the highest stage for striking. If I want to pursue being the strongest in the world that I believe in, this is a stage I have to challenge on,” Noiri said. 

“I believe ONE is the ultimate stage for striking, so I wanted to challenge myself in that ring. I’m pursuing to be the strongest in the world through martial arts, so I chose this path to test if the current Masaaki Noiri can make it in ONE.”

It would be remiss of ONE’s hottest new signing not to have World Title ambitions as he embarks on his new journey. 

However, along with gold, Noiri’s looking to show the world what strikers from his country can do, and he hopes a world-class compatriot can help him in that mission.

“[My plan is] to definitely win the ONE world title,” Noiri said. 

“Not just me, but together with Takeru Segawa. And we’ll prove the strength of Japanese fighters to the world.”

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